Due to the Corona virus epidemic, the entire e-commerce economy has already seen significant growth this year. In Singapore alone, experts say that during the first half of 2020, Singaporeans spent an average of 83 83 a day because people live indoors and buy online. Online sales to the country are expected to reach بل 10 billion, but not surprisingly, it is the fastest growing e-commerce market in Southeast Asia. This makes eCommerce website design one of the most sought after products in the market.
As the government imposes grants for e-commerce vendors and potential online business owners, we will see more progress in the development of e-commerce websites than ever before. But, with the increasing popularity of e-commerce comes a lot of mistakes that many business owners will find in the years to come.
Let’s take a look at the five mistakes you should avoid when it comes to your e-commerce website.
5 Mistakes You Should Avoid When Advertising Your Ecommerce Website
1. Medical site site protection
Poor to minor site protection
Security should always be a top priority on e-commerce sites. This is because people will share personal information such as credit card details and much more. Imagine reaching for an e-commerce website and then being warned that the website is not secure.
That is the failure then and there. If you can’t guarantee exceptional site security by going, then you have to think twice about creating an e-commerce website this time.
SSL certificate, PDPA compliance and a trusted hosting provider are some of the essentials you need to know about site security. This ensures the privacy and data protection of your site’s users, as people look for them when they shop online.
Always remember that anyone in the digital world is a victim of online attacks. So, even if your company is a small business, it’s always a good idea to take extra precautions against malware and hackers.
2. Poor navigation
Avoid poor navigation when designing your eCommerce website
We’ve said this before: eCommerce websites should help consumers find their products right away. People on your website already have a specific item in mind, so it will only make sense that their experience will be hassle-free as online shopping is primarily designed for convenience.
A good e-commerce website navigation means that there will be no unnecessary distractions like pop-ups or links that can cause them frustration. Your eCommerce website design should also have accessible buttons, organized layout, proper ranking and a practical search experience. These things ensure that the buyer’s journey will be worthwhile which will ultimately return them as much as possible.
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3. Lack of social evidence
Lack of social evidence
Put yourself in the shoes of your customers. Would you buy a product online if it doesn’t have reliable reviews? With the immense popularity of e-commerce, it has become second nature for anyone to check product reviews to avoid potential scams.
This means that you should take additional steps to compliment your product. You can do this by setting up a business account on Google for Google reviews or by setting up a dedicated review section for each product on your site.
They enhance your brand’s reputation as consumers can erode the level of trust in your business. If your e-commerce website is new, you might want to consider sending some products to your friends and ask them to review it as a starting point.
4. Limited contact information
Limited contact information
It is always a good idea for e-commerce websites to have a quick response rate for users. Think of the top e-commerce brands in Southeast Asia: Lazada and Shoppe.
They have a ‘chat’ feature that allows the user to interact with the seller to guarantee the level of responsibility and credibility they are taking in the transaction.
Live chats are especially effective for stores that tailor their products to specific customer needs. When a consumer is contacted, you should take advantage of their short-term interest in your product as it may not last long.
If you can’t join a live chat with anyone on your site, automatic chat replying is also a good option. Set up a general set of questions and you’re good to go.
In addition to the above items, never forget to display contact details related to your business. Some people will still want to contact you in the old days, if live chats don’t work for them.