Five Ways to Improve Your Site’s Rankings (SEO)
Follow these tips to improve your search engine optimization (SEO) and get your website to the top of search engine results.

1. Publish relevant content
Laptop-quality content is the number one driver in your search engine rankings and there is no substitute for the best content. Quality content designed specifically for your desired user increases site traffic, which improves the authority and relevance of your site. Improve your web writing skills.

the required words
Identify and target a specific keyword phrase for each page on your website. Think about how your reader can search this particular page in search terms like:

Master in Engineering Management
What is biomedical engineering?
Title IX Resources
Northern Lights
How to apply for a scholarship?
Application deadline
Multiple keyword phrases
It is very difficult for a web page to get search engine rankings for multiple keyword phrases – unless those phrases are the same. A page can be ranked for both a “biomedical engineering job” and a “biomedical engineering career.” Rankings are unlikely with a single page for “Student Affairs” and “Dean of Students” or “Gender Discrimination” and “Violence Reporting Procedures”.

If you want to enter multiple keyword phrases with your website, you will need to create a separate web page for each keyword phrase.

Once you have selected your keyword phrases for a selected page, consider these questions:

Can I part or use some part of the keyword in the page URL (using keywords in folders)?
Can I use part or all of the keyword in the page title?
Can I use part or all of the keyword in page titles and all titles?
Answering these questions can improve your search engine rankings. Be natural and user friendly though. For example, you don’t want the word “engineering” to appear three or more times in a URL, or to repeat the Northern Lights in the page title and in each heading. Readable and usable still Trump search engine optimization.

Beyond page URLs, titles, and headings, search engine rankings are most affected. Repeat your keyword phrase multiple times throughout the page – once or twice in the opening and closing paragraphs, and two to four times in the rest of the content.

Be sure to use bold, italic, heading tags (especially an H1), and other accent tags to highlight phrases in these keywords, but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for search engines.

2. Update your content regularly
You may have noticed that we feel strongly about content. Search engines do too. Regularly updated content is seen as one of the best indicators of site relevance, so be sure to keep it fresh. Audit your schedule on a set schedule (such as semesterly) and update as needed.

3. Metadata
When designing your website, each page contains information about the space between the <head> tags to insert metadata, or the contents of your page. If you have a CMS site that is originally developed by the UMC web team, this data will already be populated for you. However, it is important for you to review and update the metadata as your site changes over time.

Title metadata
The title metadata is responsible for the title of the page at the top of the browser window and as the headline in search engine results. This is the most important metadata of your page.

For people with a CMS website, the web team has developed an automated system to create meta titles for each web page based on your page title. This increases the importance of using thought-provoking page titles with keyword phrases.

Description metadata
Description metadata is a description of the text that the browser can use to return a search to your page. Think about your site’s window display – a concise and engaging description of what’s in it, with the goal of encouraging people to get inside. An excellent meta description usually consists of two complete sentences. Search engines may not always use your meta description, but it is important to give them options.

Keyword metadata
Keyword metadata is rare if ever used to tabulate search engine rankings. However, you already know your keyword phrases, so it won’t bother you to include them in your keyword metadata. You may want to add multiple sentences. As a general rule, try to keep it about 3-7 sentences with each sentence of 1-4 words. A good example of this would be a “computer science degree”.

4. A link worthy site
Relevant r within the text